Ready-to-drink (RTD) beverage alcohol consumption has grown 104% in the past two years, according to NIQ, but how are consumers making shopping decisions, and where are they enjoying the growing variety of flavored malt beverages, canned cocktails and seltzers?

Those answers and more were illuminated by NIQ’s presentation yesterday, called Uncorking How Ready-to-Drink Alcohol Beverages are Changing Consumption. Over 300 individuals, primarily aged 21 to 50, participated in the study conducted towards the end of last year, and logged more than 2,500 unique consumption moments. Here are five data nuggets illustrating the who, what, where and why of RTD consumption.

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